Secondly, if you suffer from frequent web hosting problems, you may be forced to change your web host - not a job to be undertaken lightly.

There are 4 categories of web hosting services.

1. Free services using a shared domain name. Typical examples would be those web pages that a dial-up ISP offers to its members where people place family photos and small enthusiast pages.
2. Relatively low cost web hosting services which provide a good service for under $10 a month and which provide you with a control panel and limited online support coupled with phone support that can cost extra.  These allow you to use your own domain name too - vital if you are to look half-way serious online where credibility is key.
3. Full service web hosting - suitable for more serious businesses. Costs vary dramatically and there are still many businesses that overpay for web hosting services because they signed up with a host a few years ago before prices tumbled. These hosting services will provide a professional level of support - indeed will usually include a Service Level Agreement as part of their contract of service.
4. Top of the range web hosting - suitable for large business that have taken a decision to outsource the location of their servers because they understand that doing so will strengthen their internet infrastructure: by locating their own servers in web farms with physical site security, uninterruptible power suppliers, multiple high bandwidth links to the internet backbone and so on, they get excellent service for a realistic price.

Making your web hosting choice will depend on how important your website is to your income stream.  If it generates 100% of your income and generates a lot of money, then you would be well-advised to choose a high quality provider.  Remember: just because your web hosting supplier hasn't let you down in the past doesn't mean to say they won't in the future.

However, the good news is that most web hosting businesses now provide excellent value for money because web hosting has become in a short time a very competitive business area: you can get excellent service at low cost.

• High website availability - and remember that 99.9% availability still means your site could be out of action for 8 hours a year.
• Security - you need tight access controls over who can upload or edit pages on your site
• Low cost
• High bandwidth - or at least sufficient to cater for your likely needs in terms of how much data you expect to be downloaded from your site by visitors
• High storage capacity - again, look for enough to cater for your needs.  Images and video ramp up your data volumes.
• A Simple, clear web hosting control panel
• Good support - because nothing ever goes as smoothly as you might expect from web hosting marketing literature!
• High quality and wide-ranging email services - look for forwarding, "catch-all" email addresses, and ability to access your emails wherever you can get online.

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